Lucinda Lafferty

Managing Director
Headshot of Lucinda Lafferty, Managing Director at The Good Schools Guide.

Lucinda has been steering the ship at The Good Schools Guide since 2018.

About Lucinda

After working in Germany as a translator, Lucinda went on to run consultancy Oxbridge Applications, guiding schools and students around the world through the complicated Oxford and Cambridge applications process.

Time for something different, she then followed her nose and completed WSET wine qualifications, enjoying a stint on the commercial board at Majestic Wine, selling wine to businesses (and lots of schools).

Now firmly back in education, Lucinda manages the teams of editors and consultants who produce our infamous school reviews and deliver consultancy advice. With 20 years’ experience supporting students and families with their education choices, she is passionate about empowering people with information and data, and she loves her job.